Why do web analytics

You can set specific goals that allow you to measure these targets vs. Once you have the goals in place and you are accurately measuring your sites failings and successes you have the information you need to help improve the site in small ways by adapting what you currently have to improve the site and help you to achieve those goals you have set for the site. Firstly you can look at the flow of your site. Where are your visitors landing, Where are they going and Where are they leaving? Once you look at these elements you are able to understand how people use your website and answer the most important question of all are those visitors getting to where you want them to be?

Are you achieving your goals? If the answers to those final questions are either no or yes but we could be doing more the flow will help you to determine where you can place Calls to Action targeting key traffic heavy pages to guide the flow towards those target pages. You can also use your analytic data to adapt to new technologies by seeing what devices your visitors are visiting your site from.

For all of the services, the stats become less reliable as the sample sizes get smaller. The smaller the site, the more difficult the panel measurements can be to believe. Though Quantcast recently became the first company with methodology certified by the Media Rating Council , an industry trade group, it was only certified for sites that enter the Quantcast code on their sites, use cookies to measure visitors, and correlate that data with its panels.

So what should you use, and when? Sometimes, you can use all the services and try to figure out the reasons for the differences. Even more measurement stats are available from your ad server data, which are often the only traffic numbers that are audited and verified for legal purposes. For example, if your site targets local schools, you may be able to make the case that your Web analytics are under-counting the number of users. Or you can explain why you believe — based on site surveys or social media interactions — that the demographic profiles of your users are different than what one of the panel measurement services show.

Fairly new president Rashida Jones has a lot to figure out in the coming weeks and months. Plus, a breakdown of the latest inflation numbers and what they mean for consumers, honoring veterans today, and more. Stahl received the Poynter Medal for Lifetime Achievement in Journalism for her work serving democracy. Improves and Optimizes Website and Web Services. With web analytics, a company will find potential problems on its website and its services. The conversion rate is calculated when received goals are divided by the number of users.

A list of few conversion anyone can start with: Every step of a sales funnel add to carts, purchases, product views, etc. Leads Newsletter sign ups Registrations Video Views Brochure downloads Clicks on text-links Bids and offers Event registrations Spent time on a website Shares on social media Contacts from contact forms.

Tracking business goals online. A thriving business and its website have to have clear goals it tries to achieve. Learn more about business metrics. Improve the results from Google Ads and Facebook ads. Analytics has a major role when it comes to managing online advertisements. Efficient data collection will increase the results of online advertisements. Web analytics enable the use of remarketing in advertisements. Starting is easy. Google Analytics will give you quickly an overview of how your online business is performing.

New Creative Ideas. Analyzing data gives a unique opportunity to find new perspectives within your business model. Learn about content marketing. Free Tools of Web Analytics. Choose only the tools you need to achieve a goal. Google Analytics is the foundation of web analytics. Without the tool, it can become extremely hard to understand the following: Time spent on the website. What is done on the website? Breakdown of traffic sources. Effectiveness of marketing campaigns. Google Tag Manager.

Facebook Pixel. Pixel easily tracks important events like purchases, leads, revenue, and many more. Pixel is used for creating better Facebook advertising campaigns. Learn more about Facebook Pixel. Funnels can also be used to watch a customer's path through a website and see where they may lose interest or stray from the intended course. Finally, behavior maps allow you to see a visual representation of where people view and click on individual pages. It can show you which links are successful and which areas are causing trouble or distractions for the user.

As we will see later, one website can have more than one KPI, and each KPI can demand a distinct tool for monitoring and reporting. Therefore, how you will use the tool will depend significantly on its purpose and suggested use. Moreover, the choice of web analytics tools might also rely on the bulk of your business data, and your market reach. A web analytics service is an application or agency that performs data collection, then lets you view and analyze the information.

Most services will allow the marketer or webmaster to see detailed charts, graphs, and visualizations of the data about their web users, often in real time. A majority of website analytics tools focus on consumer insights and customer behavior. However, web analytics services can also monitor other aspects of your online presence like social media discussions and posts. They can help you distinguish the traffic coming from different social media channels and give you enough information to make the right decisions.

Some web analytics services provide a custom analysis of your data to assist with pages that suffer from low conversion rates and create custom visitor profiles. You can get a detailed assessment of page quality directly. It can tell you how the data on individual pages are performing and whether potential consumers are traveling down the sales funnel from those particular pages. Website analytics gives you insight into the changes that will work best for enhancing the performance of your website.

Every website has a set of specific purposes or goals. A website's sole purpose can be serving information about products, services, or news on current situations to the visitors.

Every set of goal comes with a set of objectives — these outline the measures necessary to achieve these goals. Calls-to-action or CTA link the objectives of a site to their goals. The CTA in your webpages can range from registration forms to "Buy" buttons embedded within the content.