Twitter is what type of site

Before creating any social media account, you must submit the Account Request Form. Learn how to best utilize these tools with our platform specific best practices. Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use.

While the tools of social media are easily accessible, the rules of the road are not necessarily intuitive. The suggestions and best practices outlined here can help you use these channels effectively, protect your personal and professional reputation, and follow university guidelines.

We also hope that these guidelines spark conversations among social media practitioners on campus to learn from each other as we explore these emerging platforms. Please review the university best practices and feel free to contact Communications and Marketing with any questions. If you are looking to create an account, you must meet with the Social Media Strategist in the Office of Communications and Marketing to discuss the social media policies at the university, as well as strategy, goals, messaging and best practices.

Please fill out a request form and we will contact you to set up a meeting. If you already have an account that was created prior to September , please be sure to register your account with the Office of Communications and Marketing. Tufts University University Relations.

Read more tips in our guide to social media live streaming. When COVID put Formula 1 races on hold during , several drivers started streaming themselves playing driving simulators on Twitch, which became hugely popular with fans.

How your business can use them: Business social media platforms offer many potential uses: recruiting and hiring talent, building B2B relationships, and connecting with professionals in your niche.

Platforms like LinkedIn are ideal for B2B purposes, because they allow brands to connect with new audiences, meeting them where they go to network and do business. But LinkedIn is not the only business-forward social media site out there. Twitter offers businesses the chance to find relevant conversations, and add to them in meaningful ways.

A great example of this is Adweek, which hosts a weekly chat for digital marketers called AdweekChat. There are also communities built around industry-specific hashtags on Twitter, like MarketingTwitter and FreelanceTwitter. Used for: Creating communities, with the possibility of requiring registration or other screening measures for new members.

As the group admin, your business has the right to set rules about things like self-promotion. Many groups especially on Facebook require members to answer a few questions before joining to screen out spammers, but you can also use these fields to ask members to opt-in to your email marketing list. A great example is the Instant Pot Facebook Group , started by the brand in and has grown to over 3 million members who love sharing recipes and product tips.

Source: Facebook. Used for: Searching for information and finding inspiration for anything from cooking to travel to decorating to shopping and more. How your business can use them: Curate visuals and inspire your target audience with content tailored to their preferences, and weave in your own products where relevant. Inspirational social media platforms like Pinterest and YouTube are well-optimized for search, which means your posts should include keywords, hashtags, and images that align with what your audience usually searches for.

Source: Hungry Passport on YouTube. Some are pretty much mandatory for any business, while others only make sense if they align with your specific niches or use cases. Easily manage all your social media profiles using Hootsuite. From a single dashboard, you can schedule and publish posts, engage your followers, monitor relevant conversations, measure results, manage your ads, and much more.

Get Started. Which social media apps do you need to know about in ? Here's a list of the top sites in terms of size and value. Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy.

Potential customers are already looking for businesses like yours on Facebook. Twitter can be a very helpful platform for growing a following and providing your audience with valuable content before they even become customers. The character limit can also help you create quick-and-compelling advertisements, like a shout-out to a webinar your business is conducting, or a free e-book. It's important to note, you can use Twitter to advertise your products or services, but you should do so sparingly.

Like any social media marketing strategy, your primary focus should be on attracting an audience with useful content and growing brand awareness. Additionally, you can use Twitter to connect with your audience in personal and meaningful ways.

If someone mentions one of your products or services, you can "like" or "retweet" their comment. Alternatively, if a customer complains about your services on Twitter, you can reach out to rectify the situation in real-time.

Twitter has often been used to spread breaking news quickly -- at times, it's even faster than traditional media outlets at spreading groundbreaking information quickly. For instance, when the US Airways plane crash-landed in the Hudson River in , Janis Krums was one of the first to spread the word via Twitter , before many media outlets even caught on:. As a reporter, you could amass a large following by tweeting short descriptions to alert your audience of daily events.

Additionally, many celebrities, athletes, and politicians choose to post on Twitter directly rather than speaking through media outlets when they want to share information with their fans -- so Twitter is often a helpful avenue when you're looking for insider information or direct quotes to use for an article. Of course, there's a danger in using Twitter as a primary source of news -- the limited character count, for one thing, enables Twitter users to spread one-sided information without having the space to offer the full-story.

If you're a reporter, it's likely best if you use Twitter to post short snapshots of larger events, but stay clear of offering controversial opinions when you don't have the text space to back it up. If you work in PR, you might consider using Twitter to post announcements about one of your clients -- for instance, you could tweet about a release date for a client's product, or an upcoming event. Twitter can also help you quickly figure out what your client's competitors are discussing, to ensure your client is up-to-date on industry trends, and participating in the larger conversation.

Finally, Twitter allows you to network with professionals or influencers who might have an interest in working with your client. You can use Twitter for entertainment purposes, or to stay in contact with friends and family. At its most basic, Twitter is similar to sending out a character mass text to everyone you know -- you could use it to share a funny story, post a compelling video, or ask your audience a question.

The choice is yours. Twitter is a social networking site in which you can post character status updates, otherwise known as "tweets", that can be seen by anyone who has chosen to follow you. Within the tweet, you can link to other articles or videos. Additionally, you can scroll through your Twitter homepage to see what other people, who you've chosen to follow, are posting. For instance, you can use Twitter for professional use only, and choose to follow industry leaders in your field.

Alternatively, maybe you just follow comedians, and use Twitter as a source of amusement. If you're ready to get started with Twitter, here's how it works -- don't worry, it's relatively simple. First, create a Twitter account. Then, once you're ready to use Twitter, follow these steps:. If you're interested in posting something, you'll want to click the text box that says "What's happening? You can include pictures, a GIF, or a poll using the icons below the text box.

If you're not sure what to post, consider pasting a URL into the box of a funny video or interesting article, with your own brief personal take on the content.

To peruse popular content, you can click the "Moments" section at the top. This will show you trending topics in a variety of subjects, including News, Sports, Entertainment, and Fun. To follow specific people, you can type their name into the search box. When you click on their name, you'll be directed to their profile.